Bring Your Technology
to the Middle East.
Join KEEL's curated pavilion of Chinese EV, charging, energy and mobility companies entering the Middle East.
The Gulf is electrifying — and the door is open for those who arrive correctly.
The UAE and Saudi Arabia are investing at scale in electric mobility, smart cities, tourism, logistics, renewable energy and sustainable infrastructure — with the UAE acting as the region's distribution hub and Saudi Arabia as its largest deployment market.
Manufacturers have incredible technology. What many lack is trusted access to the market. The KEEL Middle East Market Entry Pavilion bridges that gap.
Two markets. One coordinated market-entry strategy.
The KEEL Middle East Market Entry Pavilion runs at the region's two decisive events — Dubai first for regional distribution and commercial access, Riyadh next for Vision 2030 deployment. Join one edition or both; participation is priced per event.
Two markets. One coordinated market-entry strategy.
EV World Show 2026
Dubai World Trade Centre, UAE
The gateway to the wider UAE and the regional commercial ecosystem — distributors, cross-GCC buyers and regional HQs in one room.
EV Auto Show Riyadh 2027
Riyadh, Saudi Arabia
The gateway to Saudi Arabia — one of the region's most important growth markets for infrastructure, mobility and energy.
The most ambitious mobility transformation on earth.
Vision 2030
Saudi Arabia's national blueprint reshaping mobility, energy and infrastructure.
Rapid EV Adoption
The UAE and Saudi Arabia are among the fastest-accelerating EV markets globally.
Government Investment
PIF and UAE sovereign capital deploying into mobility and grid.
Infrastructure Expansion
Charging corridors under construction across both markets.
Mega Projects
NEOM, Red Sea, Diriyah, Qiddiya, Masdar — districts built for EVs.
Fleet Electrification
Government, ride-hail and logistics fleets transitioning Gulf-wide.
Hospitality
Hotels across Dubai and Riyadh adding fast-charging as a core amenity.
Commercial Real Estate
Malls, offices and mixed-use developments retrofitting at scale.
Charging Infrastructure
Utilities, oil majors and startups scaling regional networks.
Future Mobility
Autonomous, connected and shared mobility — all being piloted now.
The global capital of electric mobility innovation.
Shenzhen manufactures more of the electric vehicle stack than any city on the planet — from cells and BMS to motors, chargers, energy management software and the intelligent robotics that build them.
The backbone of electric mobility.
KEEL develops and operates EV charging infrastructure across the Middle East. Headquartered between Shenzhen and the GCC, KEEL sits at the exact intersection Chinese manufacturers need to cross to enter the region successfully.
We don't simply introduce companies. We help deploy infrastructure.
Meet Yasser Ayed — in Shenzhen right now.
KEEL's Founder & CEO is currently in Shenzhen, meeting technology companies and finalizing the pavilion cohort for EV World Show Dubai 2026 and EV Auto Show Riyadh 2027. This is a direct window to meet him in person, discuss collaboration, and secure your place in the KEEL Middle East Pavilion.
Everything a market entry actually requires.
Manufacturers building the EV stack.
Decision-makers, not booth traffic.
A pavilion, not just a booth.
- Rent a booth
- Wait for visitors
- Collect business cards
- Fly home
- Hope for follow-up
- Start again next year
- Pre-arranged qualified meetings
- Bespoke market entry strategy
- Regional partner on the ground
- Active business development
- Post-event pipeline management
- Long-term local representation
One pavilion. A complete EV infrastructure ecosystem.
A premium space fully designed, built and operated by KEEL — organising 15 selected companies into five technology clusters that read as one coherent ecosystem rather than fifteen unrelated exhibitors.
Rendering shown for reference · Final layout may vary
EV Charging
- AC charging
- DC fast charging
- High-power charging
- Charging hardware
- Charging platforms
Energy & Storage
- Battery energy storage
- Energy management systems
- Solar + charging
- Load management
- Smart energy technologies
EV Infrastructure
- Charging cables
- Connectors
- Power electronics
- Electrical equipment
- Grid technologies
Fleet & Mobility
- Fleet charging
- Fleet management
- Commercial EV solutions
- Mobility platforms
Digital & Services
- Charging payment systems
- Charging software
- Energy platforms
- IoT
- Smart mobility solutions
Built for meetings, not just foot traffic.
The pavilion is designed around commercial conversations. A professional meeting environment sits at its centre, so exhibition traffic converts into real business opportunities — before, during and after each show.
- Buyer meetings
- Distributor meetings
- Partner discussions
- Developer meetings
- Fleet discussions
- Government & institutional conversations
- Commercial negotiations
Join the KEEL Middle East Pavilion.
A limited group of 15 Chinese technology companies. Two major Middle East markets. One coordinated market-entry platform.
China builds the technology. KEEL brings it to the Middle East.
You are not buying square meters. You are buying market access, business development and on-the-ground representation across Dubai and Riyadh — with KEEL managing the platform end to end.
Join the first group of companies building the KEEL Middle East network.
Apply for Pavilion ParticipationAvailable to the first 5 participating companies.
Two founding places are already confirmed. Once all five are taken, the founding rate closes permanently.
10 places available after the founding allocation. Same program, standard rate.
Join the waitlist15 companies maximum per edition · Applications reviewed individually.
A curated ecosystem, not identical booths.
Selected companies receive differentiated physical and digital visibility based on their participation profile, product category and pavilion requirements.
A smaller number of companies receive prominent product and display positions within the pavilion.
Branded visibility, digital presentation, product and catalog inclusion, and full access to the shared meeting environment.
The Dubai + Riyadh Market Entry Program.
Exhibition presence
- Participation in the KEEL Pavilion
- Presence across the Dubai and Riyadh events
- Company branding within the pavilion
- Product / technology presentation opportunity
- Digital company profile
- Inclusion in the KEEL Pavilion directory
Business development
- Business matchmaking
- Introductions to buyers, distributors, partners and industry stakeholders
- Access to KEEL's Middle East business network
- On-site business development support
- Meeting opportunities throughout the exhibitions
Marketing & content
- Inclusion in KEEL promotional materials
- Professional event photography and video
- Social media exposure through KEEL
- Inclusion in pavilion and company presentations
- Digital visibility before, during and after the events
Market entry
- Introduction to the Middle East EV and energy ecosystem
- Local market positioning
- Meetings with distributors and commercial partners
- Support exploring Saudi Arabia and UAE market entry
- Post-event lead follow-up and business development
No hidden costs. Arrive with your products and your team — KEEL manages the platform, the network and the follow-up.
Founding Partner benefits.
The first five participating companies become the Founding Partners of the KEEL Middle East Pavilion.
The ¥39,000 founding rate, before standard participation opens.
Priority access to future pavilion editions.
Early invitations to KEEL's regional initiatives.
Recognition as inaugural members of the KEEL Middle East Pavilion.
The Middle East is moving fast.
Don't enter it alone.
Only 15 companies will be selected per edition.
From first meeting to regional presence.
Answers before you ask.
Apply for a KEEL Pavilion place.
Share a few details and our team will schedule an intake call within 48 hours. Applications are reviewed individually and all information is kept strictly confidential.