Shenzhen skyline at night with EV charging station
EV Auto Show Riyadh · 2026

Built in Shenzhen.
Deployed across the Middle East.

A curated pavilion for Chinese EV manufacturers entering Saudi Arabia and the GCC — hosted at EV Auto Show Riyadh 2026, powered by KEEL's regional infrastructure network.

$266B+
Vision 2030 EV Investment
50+
Chinese EV manufacturers
6
GCC markets accessed
BYDCATLHuawei Digital EnergyAutelSINEXCELStarChargeEVBVision 2030NEOMPIFRed Sea GlobalDiriyahBYDCATLHuawei Digital EnergyAutelSINEXCELStarChargeEVBVision 2030NEOMPIFRed Sea GlobalDiriyah
The Opportunity

The Middle East is electrifying — and the door is open for those who arrive correctly.

Saudi Arabia is investing billions into electric mobility, smart cities, tourism, logistics, renewable energy and sustainable infrastructure.

Manufacturers have incredible technology. What many lack is trusted access to the market. Shenzhen EV Pavilion bridges that gap.

$266B
Committed to EV & clean mobility by 2030
500K+
EVs projected on Saudi roads by 2030
5,000+
Public charging points planned nationally
30%
Riyadh's target EV share by 2030
Why Saudi Arabia

The most ambitious mobility transformation on earth.

Riyadh skyline
Riyadh · KSA

Vision 2030

A national blueprint reshaping mobility, energy and infrastructure.

Rapid EV Adoption

One of the fastest-accelerating EV markets globally.

Government Investment

PIF-backed capital deploying into mobility and grid.

Infrastructure Expansion

Nationwide charging corridors under construction.

Mega Projects

NEOM, Red Sea, Diriyah, Qiddiya — cities built for EVs.

Fleet Electrification

Government, ride-hail and logistics fleets transitioning.

Hospitality

Hotels adding fast-charging as a core amenity.

Commercial Real Estate

Malls, offices, mixed-use developments retrofitting.

Charging Infrastructure

Utilities, oil majors and startups scaling networks.

Future Mobility

Autonomous, connected, shared — all being piloted now.

Why Shenzhen

The global capital of electric mobility innovation.

Shenzhen manufactures more of the electric vehicle stack than any city on the planet — from cells and BMS to motors, chargers, energy management software and the intelligent robotics that build them.

Home to
BYDCATLHuawei Digital EnergyAutelSINEXCELStarChargeEVB
Battery ecosystem
Power electronics
Smart manufacturing
AI & robotics
Industrial supply chain
Charging hardware
The route
Shenzhen → Riyadh
Shenzhen
Manufacturing
Riyadh
Deployment
Design
Delivery
Deploy
About KEEL

The backbone of electric mobility.

KEEL develops and operates EV charging infrastructure across the Middle East. Headquartered between Shenzhen and the GCC, KEEL sits at the exact intersection Chinese manufacturers need to cross to enter the region successfully.

HotelsDevelopersGovernmentsCommercial real estateFleet operatorsCharging networksEnergy infrastructure
Our commitment

We don't simply introduce companies. We help deploy infrastructure.

Why join the Pavilion

Everything a market entry actually requires.

Shared premium exhibition space
Business matchmaking
Pre-arranged meetings
Arabic language support
Marketing & content
Professional photography
Broadcast-grade video
Qualified lead generation
Regional introductions
Market intelligence
Local representation
Post-event follow-up
Who should join

Manufacturers building the EV stack.

EV Chargers
Battery Systems
Energy Storage
Charging Software
Fleet Solutions
Power Electronics
Renewables
Solar
Cables
Transformers
Energy Management
Smart Mobility
Who you will meet

Decision-makers, not booth traffic.

Government
Developers
Hotels
Fuel station operators
Municipalities
Utilities
Fleet operators
Investors
Construction
Energy consultants
Property developers
Infrastructure companies
The difference

A pavilion, not just a booth.

Traditional exhibition
Show up. Hope for the best.
  • Rent a booth
  • Wait for visitors
  • Collect business cards
  • Fly home
  • Hope for follow-up
  • Start again next year
Shenzhen EV Pavilion
Enter the market with force.
  • Pre-arranged qualified meetings
  • Bespoke market entry strategy
  • Regional partner on the ground
  • Active business development
  • Post-event pipeline management
  • Long-term local representation
Participation

A complete market entry program, not a booth.

The Shenzhen EV Pavilion is a curated, end-to-end market entry program for Chinese EV manufacturers entering Saudi Arabia and the GCC. We do not sell exhibition space. Instead, we assemble a complementary cohort of companies, provide a shared premium presence at EV Auto Show Riyadh, and continue working with you after the show closes — through introductions, meetings, pilots, contracts, and local representation.

Shenzhen EV Pavilion at EV Auto Show Riyadh
EV Auto Show Riyadh 2026
  • 01
    Curated cohort of complementary Chinese manufacturers
  • 02
    Shared premium pavilion at EV Auto Show Riyadh 2026
  • 03
    Pre-arranged meetings with regional decision-makers
  • 04
    Arabic language support, content, and media assets
  • 05
    Post-event follow-up, pilots, and contract support
  • 06
    Long-term local representation across the GCC
Timeline

From application to regional presence.

01
Now

Applications

Manufacturers submit interest and are pre-qualified.

02
Q1 2026

Selection

Curated cohort of complementary Chinese manufacturers.

03
Q1–Q2 2026

Marketing Campaign

Regional launch, media, buyer outreach and matchmaking.

04
2026

Riyadh Exhibition

Shenzhen EV Pavilion opens at EV Auto Show Riyadh 2026.

05
Post-show

Business Development

Meetings, pilots, contracts, joint ventures.

06
2026+

GCC Expansion

Deploy across UAE, Kuwait, Qatar, Bahrain, Oman.

FAQ

Answers before you ask.

Apply

Begin your regional expansion.

Share a few details and our team will schedule an intake call within 48 hours. All information is kept strictly confidential.

pavilion@keel.ae
+86 134 2134 3107
Shenzhen · Riyadh · Dubai

By submitting, you agree to be contacted regarding program participation.